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Follow the Candy Trail

The Cute Little Red-Headed Girlfriend surprised me with a gift of the original Candyland board game, which has a wonderful graphic map at the core of its gameplay. It was such a relief to know that the original version was still being made, even if it's being marketed as a "vintage" item to oldsters like me.

I first became aware that the Candyland board had changed after a child asked me to play the game and I eagerly responded "yes." Only then did I discover that the game board I fondly remembered, with its lollypops and gumdrops, had been licensed to include name brand candies like Reeses' pieces and Mars bars.

It never ends does it? I mean the colonization of living--oops, I mean unbranded-- spaces. Just the other day I believe I mentioned my gravestone and what I would write on it. Now there's a space that is ripe for branding. If I'm ever really hard up for cash I'll have to remember that--maybe I could auction off the area in advance to some company, like 1-800-Flowers.com. That would be what the advertisers call a good fit.

Comments (2)

Wow... Candyland is branded now, huh? I'll cross that off the list of games to buy for my kids.

You're dating the chick from Charlie Brown? Wow. That's pretty radical...even for you, sweetie.

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